Campaign for the sale of graphic and audiovisual products, carried out for Dufry stores, for latest generation and multi-format screens worldwide.
Happy Chinese New Year, is based on rescuing the Chinese visual and creative tradition, inspired by the famous Chinese shadow theatre.
The creativity is composed in a circular stage, which resembles a window through which to look at an oriental landscape. By concentric circles, of an artisan aesthetics, the stage is constructed by textured planes in traditional materials, colored with tones of red, gold and black representative of their visual art, generating striking contrasts of color.
The logo has been raised and textured in 'gold leaf', to highlight its presence in creativity.
Animation _ happy chinesse new year
Perimeter Animation _ happy chinesse new year
Transition Design_ Full Perimeter_Happy Chinese New Year
Full Perimeter_ Happy Chines New Year
Perimeter Detail_Happy Chinese New Year
Perimeter Detail_Happy Chinese New Year
Perimeter Animation _ happy chinesse new year
Programs: Adobe Illustrator, Adobe Photoshop, Adobe After Effects.
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Creative Direction: Saray Herrera
Art Direction: Francis Barroeta, Saray Herrera
Animation Direction: Saray Herrera
Animation: Alberto Martín
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Client: Dufry
Company: Telefónica. Exclama Comunicación.
