Content for Dufry stores.
The Sense of Place are graphic and audiovisual campaigns, which are implemented in the screens of Dufry Store, and are characterized by the elaboration of a characteristic landscape, whether emblematic or iconic in culture or nature tradition, of each destination country.
The Sense of Place in Hong Kong, is presented as an artistic concept, a horizon from the emblematic Victoria's Peak viewpoint. The idea of this proposal is to make the viewer part of this visual journey, making him feel the protagonist in this Chinese icon where the integration between the city and nature is imitated in a contemplative moment.
The visual approach from the point of view allows us to enjoy the delicate composition that exists between the mountains and the city. The atmosphere is full of small birds that cross the sky, a traditional Chinese ship sails, the trees leave while a transparent fog transmits the magic of the place.
Creativity respects the elegance of Chinese culture and transmits from a gentle dawn.
The Sense of Place are graphic and audiovisual campaigns, which are implemented in the screens of Dufry Store, and are characterized by the elaboration of a characteristic landscape, whether emblematic or iconic in culture or nature tradition, of each destination country.
The Sense of Place in Hong Kong, is presented as an artistic concept, a horizon from the emblematic Victoria's Peak viewpoint. The idea of this proposal is to make the viewer part of this visual journey, making him feel the protagonist in this Chinese icon where the integration between the city and nature is imitated in a contemplative moment.
The visual approach from the point of view allows us to enjoy the delicate composition that exists between the mountains and the city. The atmosphere is full of small birds that cross the sky, a traditional Chinese ship sails, the trees leave while a transparent fog transmits the magic of the place.
Creativity respects the elegance of Chinese culture and transmits from a gentle dawn.
graphic proposal sense of place hong kong _ victoria´s peak
Graphic Animation _ sense of place hong kong _ victoria´s peak
Perimeter Animation _ sense of place hong kong _ victoria´s peak
Programs: Adobe Illustrator, Adobe Photoshop, Adobe After Effects.
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CREDITS:
Creative Direction: Saray Herrera
Art Direction: Francis Barroeta, saray Herrera
Animation Direction: Francis Barroeta and Saray Herrera
Animation: David Fernandez
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Client: Dufry
Company: Telefónica. Exclama Comunicación.
