Visual proposal for Unidad Editorial, composition of three campaigns with different techniques requested, to offer a subscription offer for the newspaper El Mundo.
GRAPHIC PROPOSAL _ UNIDAD EDITORIAL
TYPOGRAPHIC_ PROPOSAL
A typographic proposal based on Bauhaus aesthetics, which appealed to primary colours and respect for basic forms to construct a modern plastic language - for its abstract and geometric profile - as well as poetic, for its return to the basics and the essential, thus establishing the bases of regulations and design patterns, defending a simple style without ornamentation.
The technique was purely geometric and typographic, based on the composition and layout of the characters.
"We travel roads, to bring you the most innate news"
CORPORATE _ PROPOSAL
The world has a logotype in accordance with its name, we have a circular structure (primitive geometry), proportionally divided into two sections, and each of these into four.
Corporate proposal exploiting the sections of the logo, and colour study.
"We section, detail and expand the information"
COLLAGE _ PROPOSAL
As an artistic and digital concept, collage allows different layers of meanings and references to be anchored on the same plane. It is thus not only limited to graphic work, but is also used with written material such as literature and writing, influencing emotional values.
The versatility allows to combine images, texts, simple graphic elements, decorative patterns, to offer the reader a look outside the canon of the contextual frame, and to offer another view towards the authenticity/emotional side.
" All the information at your fingertips"
MEDIA
Programs: Adobe Illustrator, Adobe Photoshop.
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Design: Saray Herrera
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Client: Unidad Editorial Proposal
